Traditiones, 44-1-6, 2015

Objavil stanka, dne Wed, 23/12/2015 - 10:16.

DOI: 10.3986/Traditio2015440106
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Naslov/Title Razvoj poslovne antropologije v Sloveniji in po svetu. Problemi in perspektive

Avtorja/Author Alenka Bezjak Mlakar in Dan Podjed
Prispevek predstavi razvoj poslovne antropologije od tridesetih let prejšnjega stoletja do danes. Avtorja najprej podvomita o položaju te vede v znanosti in poslovnem svetu ter izpostavita glavne dogodke, ki so jo zaznamovali in soustvarili. Poleg tega opišeta prednosti in slabosti uporabe antropoloških metod v poslovnem svetu ter predstavita ovire (in priložnosti) za počasnejši razvoj poslovne antropologije pri nas.


This article presents the development of business anthropol-ogy since the 1930s. The authors examine the position of business anthropology in science and the business world, and highlight the key events that marked and shaped the discipline. The authors also delineate the advantages and drawbacks of using anthropological methods in the business world, and present the obstacles to, and opportunities for, the development of business anthropology in Slovenia.

Ključne besede: poslovna antropologija, organizacijska antropologija, oblikovalska antropologija, antropologija porabe/uporabnikov, poslovna in organizacijska etnografija.

Keywords: business anthropology, organizational an-thropology, design anthropology, consumer anthropology, business and organizational ethnography.


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