Traditiones, 44-1-6, 2015

Submitted by stanka on Wed, 23/12/2015 - 10:16.

DOI: 10.3986/Traditio2015440106
(PDF )

Naslov/Title Razvoj poslovne antropologije v Sloveniji in po svetu. Problemi in perspektive

Avtorja/Author Alenka Bezjak Mlakar in Dan Podjed
Prispevek predstavi razvoj poslovne antropologije od tridesetih let prejšnjega stoletja do danes. Avtorja najprej podvomita o položaju te vede v znanosti in poslovnem svetu ter izpostavita glavne dogodke, ki so jo zaznamovali in soustvarili. Poleg tega opišeta prednosti in slabosti uporabe antropoloških metod v poslovnem svetu ter predstavita ovire (in priložnosti) za počasnejši razvoj poslovne antropologije pri nas.


This article presents the development of business anthropol-ogy since the 1930s. The authors examine the position of business anthropology in science and the business world, and highlight the key events that marked and shaped the discipline. The authors also delineate the advantages and drawbacks of using anthropological methods in the business world, and present the obstacles to, and opportunities for, the development of business anthropology in Slovenia.

Ključne besede: poslovna antropologija, organizacijska antropologija, oblikovalska antropologija, antropologija porabe/uporabnikov, poslovna in organizacijska etnografija.

Keywords: business anthropology, organizational an-thropology, design anthropology, consumer anthropology, business and organizational ethnography.


Ailová, Kateřina, Jaroslav Cír in Kateřina Sv. Gillárová. 2014. Notes from the Periphery: Ethnography & Business in the Czech Republic. V: Denny, Rita M. in Patricia L. Sunderland (ur.) Handbook of Anthropology in Business. Walnut Creek: Left Coast Press, 336–345.
Baba, Marietta L. 1994. The fifth Subdiscipline: Anthropological Practice and the Future of Anthropology.
Human Organization 53 (2): 174–218.
Baba, Marietta L. 2005. Anthropological Practice in Business and Industry. V: Kedia, Satish in John van Willigen (ur.) Applied Anthropology: Domains of Application. Westpoint: Praeger Publishers, 221–261.
Baba, Marietta L. 2006. Anthropology and Business. V: Birx, H. James (ur.) Encyclopedia of Anthropology. Thousand Oaks, London in New Delhi: Sage Publications, 83–117.
Baba, Marietta L. 2012. Anthropology and Business: Influence and Interests. Journal of Business Anthropology 1 (1): 2071. article/view/3546/3850
Batteau, Allen W. in Carolyn E. Psenka. 2012. Horizons of Business Anthropology in a World of Flexible Accumulation. Journal of Business Anthropology 1 (1): 7290. article/view/3547/3851
Bernard, H. Russell. 1998. Introduction on Method and Methods in Anthropology. V: Bernard, H. Russell (ur.) Handbook of Methods in Cultural Anthropology. Walnut Creek, London, New Delhi: AltaMira Press, 936.
Bernard, H. Russell. 2006. Research Methods in Anthropology: Qualitative and Quantitative Approaches.
Lanham: AltaMira.
Cefkin, Melissa. 2012. Close Encounters: Anthropologist in the Corporate Arena. Journal of Business Anthropology 1 (1): 91–117. view/3548/3855
Cimerman, Mitja in Sandi Jerman. 2011. 10 let merjenja organizacijske klime pri nas. HRM 40 (9): 7881.
Deal, Terrence E. in Allan A. Kennedy. 1982. Corporate Cultures: The Rites and Rituals of Corporate Life.
Reading: Addison-Wesley.
Desjeux, Dominique. 2014. Professional Anthropology & Training in France. V: Rita M. Denny in Patricia L. Sunderland (ur.). Handbook of Anthropology in Business. Walnut Creek: Left Coast Press, 100115.
Fikfak, Jurij. 2008. Direktorji med socializmom in kapitalizmom. V: Jurij Fikfak in Jože Prinčič (ur.) Biti direktor v času socializma: Med idejami in praksami. Ljubljana: Založba ZRC, 9–20.
Fikfak, Jurij in Jože Prinčič (ur.) 2008. Biti direktor v času socializma: Med idejami in praksami. Ljubljana: Založba ZRC.
Fischer, Michael M. J. 2010. Emergent Forms of Life in Corporate Arenas. V: Cefkin, Melissa (ur.), Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations. New York in Oxford: Berghahn Books, 227238.
Gray, Paula. 2010. Business Anthropology and the Culture of Product Managers. html/newsletter/archives/BusinessAnthroAndProductManagers.pdf
Gwynne, Margaret A. 2003. Applied Anthropology: A Career-Oriented Approach. Boston: Allyn & Bacon. Hall, Edward T. 1961. The Silent Language. Greenwich: Fawcett Publications.
Hall, Edward T. 1969. The Hidden Dimension. Garden City, New York: Doubleday.
Hatch, Mary Jo. 2006. Organization Theory: Modern, Symbolic, and Postmodern Perspectives. New York: Oxford University Press.
Heisenberg, Werner. 1927. Über den anschaulichen Inhalt der quantentheoretischen Kinematik und Mechanik. Zeitschrift für Physik 43 (3-4): 172–198.
Hirsch, Eric in David N. Gellner. 2001. Introduction: Ethnography of Organizations and Organizations of Ethnography. V: Gellner, David N. in Eric Hirsch (ur.), Inside Organizations: Anthropologists at Work. Oxford in New York: Berg, 115.
Hofstede, Geert. 1980. Culture’s Consequences: International Differences in Work-related Values. Newbury Park, London, New Delhi: Sage.
Holmes, D. R. in George E. Marcus. 2006. Fast Capitalism: Para-ethnography and the Rise of the Symbolic Analyst. V: Fisher, M.S. in G. Downey (ur.), Frontiers of Capital: Ethnographic Reflections on the New Economy. Durham: Duke University Press, 3357.
Jaques, Elliott. 1952. The Changing Culture of a Factory. New York: Dryden Press Jordan, Ann T. 2003. Business Anthropology. Long Grove, Illinois: Waveland Press.
Jordan, Ann T. 2010. The Importance of Business Anthropology: Its Unique Contributions. International Journal of Business Anthropology 1 (1): 717.
Kedia, Satish in John van Willingen. 2005. Applied Anthropology: Context for Domains of Application. V: Kedia, Satish in John van Willingen (ur.), Applied Anthropology: Domains of Application. Westport: Praeger Publishers, 132.
Kelley, Tom. 2001. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm. New York: Currency Doubleday.
Kelley, Tom. 2005. The Ten Faces of Innovation. New York: Currency Doubleday.
Krause-Jensen, Jakob. 2013. Flexible Firm: The Design of Culture at Bang & Olufsen. New York, Oxford: Berghahn Books.
Kunda, Gideon. 2006. Engineering Culture: Control and Commitment in a High-Tech Corporation. Philadelphia: Temple University Press.
Ladner, Sam. 2012. Does Corporate Ethnography Suck? A Cultural Analysis of Academic Critiques of Private-sector Ethnography (Part 1 of 3). http://
Ladner, Sam. 2014. Practical Ethnography: A Guide to Doing Ethnography in the Private Sector. Walnut Creek: Left Coast Press.
Ma, Chunxia, Qingqing Zhu in Hexian Wu. 2014. From Economic Anthropology to Business Anthropology: The Development in China. Anthropologist 18 (1): 113127.
Mccreery, John L. in Keiko Yamaki. 2014. The Anthropology of Business & Administration in Japan. V: Denny, Rita M. in Patricia L. Sunderland (ur.) Handbook of Anthropology in Business. Walnut Creek: Left Coast Press, 266283.
Madsbjerg, Christian in Mikkel B. Rasmussen. 2014. The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems. Boston: Harvard Business Review Press.
Malefyt, Timothy de Waal. 2009. Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the New Economy. American Anthropologist 111 (2): 201211.
Mayer Janez, Dunja Labović in Neja Zupan. 2011. Organizacijska antropologija – nova organizacijska veda. Organizacija 44 (1): A55–A61.
Marrewijk, Alfons van. 2010. European Developments in Business Anthropology. International Journal of Business Anthropology 1 (1): 18–36.
Moeran, Brian in Christina Garsten. 2012. What’s in a Name?: Editors’ Introduction to the Journal of Business Anthropology. Journal of Business Anthropology 1 (1): 119. jba/article/view/3545/3849
Morais, Robert J. in Timothy de Waal Malefyt. 2010. How Anthropologists Can Succeed in Business: Mediating Multiple Worlds of Inquiry. International Journal of Business Anthropology 1 (1): 4556. IJBA/MoraisWeb.pdf
Orr, Julian E. 1996. Talking about Machines: An Ethnography of a Modern Job. Ithaca in London: Cornell University Press.
Ouchi, William G. 1993. Theory Z: How American Business Can Meet the Japanese Challenge. New York: Avon.
Pant, Dipak R. in Fernando Alberti. 1997. Anthropology and Business: Reflections on the Business Aplications of Cultural Anthropology. Serie Economia e Impresa 11, Liuc Papers 42: 125.
Pascale, Richard Tanner in Anthony G. Athos. 1981. The Art of Japanese Management. New York: Simon & Schuster.
Peters, J. Thomas in H. Robert Waterman. 1982. In Search of Excellence: Lessons from America’s Best-Run Companies. New York: Harper & Row.
Roberts, Simon. 2014. Decentering the Origin Story of Anthropology & Business: The British Experience since 1950. V: Rita M. Denny in Patricia L. Sunderland (ur.), Handbook of Anthropology in Business. Walnut Creek: Left Coast Press, 8399.
Rylko-Bauer, Barbara, Singer Merrill in John Van Willigen. 2006. Reclaiming Applied Anthropology: Its Past, Present and Future. American Anthropologist 108 (1): 178190.
Schein, Edgar H. 1992. Organizational Culture and Leadership. San Francisco: Jossey-Bass Publishers.
Schwartzman, Helen B. 1993. Ethnography in Organizations: Qualitative Research Methods, Vol. 27. Newbury Park, London in New Delhi: Sage Publications.
Singer, Merrill. 2008. Applied Anthropology. V: Henrika Kuklick (ur.), A New History of Anthropology. Oxford: Blackwell Publishing, 326340.
Sunderland, Patricia L. in Rita M. Denny. 2007. Doing Anthropology in Consumer Research. Walnut Creek: Left Coast Press.
Taylor, Frederick Winslow. 1998. The Principles of Scientific Management. Mineola (New York): Dover Publications.
Tian, Robert Guang. 2010. The Unique Contributions and the Unique Methodologies: A Concise Overview of the Applications of Business Anthropology. International Journal of Business Anthropology 1 (2): 7088.
Tian, Robert Guang. 2014. Business Anthropology in China. V: Denny, Rita M. in Patricia L. Sunderland (ur.), Handbook of Anthropology in Business. Walnut Creek: Left Coast Press, 556571.
Van Maanen, John. 2011. Tales of the Field: On Writing Ethnography. Chicago in London: The University of Chicago Press.
Wasson, Christina. 2000. Ethnography in the Field of Design. Human Organization 59 (4): 377–388. Wästerfors, David. 2008. Businessmen as Folk Ethnographers. Ethnography 9 (2): 235256.
Whyte, William F. 1948. Human Relations in Restaurant Industry. New York: McGraw-Hill Book Co.
Whyte, William F. 1952. Street Corner Society: The Social Structure of an Italian Slum. Chicago in London: The University of Chicago Press.
Whyte, William F. 1966. Čovjek i rad. Beograd: Panorama.
Whyte, William H. 1957. The Organization Man. New York: Anchor Books.